Rolul marketingului în dezvoltarea micului business

Abstract

At the moment, marketing has become synonymous with the methods used by companies to attract customers and persuade them to buy their products or services. A basic component of enterprise policy is the marketing policy that gives it the possibility of prompt and real time reception of market signals and allows it to quickly adapt to market changes with maximum efficiency. Thus, the company can properly assess the market parameters and allocate the resources available to real demand. It may refer to uncovered market segments and comparative advantages against the competitors.